A bold, colorful, and theatrical packaging for Sammontana’s new ice cream sandwich. Poster-like, hyper-realistic visuals showcase the four sandwiches, while playful typography and choreographed layouts turn the pack into a stage. Every detail highlights the gelato as a vibrant, show-stopping visual experience: Bravo! Encore! Bis!

With over 70 years of history in ice cream making, Sammontana is the Italians’ favourite industrial ice cream and frozen goods brand. The Group operates in 5 production sites around the country and counts over 1000 employees. Sammontana indubitably means Italian Summer.

AUGE’s assignment was to create the complete identity for a totally new ice cream sandwich: unexpected flavours and a surprising sauce dip on top make this gelato truly unique and irresistible.

With its colorful and unconventional design, this gelato is a show-stopper, and the packaging serves as its stage. From the naming onward, the whole identity plays around the concept of a sensational spectacle. The stars are three poster-like, choreographic, hyper-realistic compositions featuring the four ice cream sandwiches contained in each pack. The BOP is designed to resemble itself the poster of a play, announcing each gelato and its flavors in a unique language that evokes the idea of an extraordinary performance coming on stage. Bis! is so surprising and delicious that once you taste it, you can only say: Bravo! Encore! Bis!

Executive Creative Directors: Davide Mosconi, Federica Ariagno

Associate Creative Directors: Andrea Mastroluca, Riccardo Stazione

Designer: Nadia Parentini

Copywriter: Cecilia Panisi

Strategy Director: Luca Buonamici

Strategist: Riccardo Spreafico

3d Artist: Gabriel Cellini

Photography: Food Pirate Studio

https://auge-design.com/