Categories → Advertising
Considerations
This award honours original, innovative, and high-quality advertising projects. This could include but is not limited to:
Integrated Campaigns
Campaigns that work across multiple channels and touchpoints.
Print
Press, posters, billboards, transit and other large-format or printed advertising.
Film, Broadcast and Audio
Television, cinema, online film, radio and podcast advertising, from short spots to long-form brand films.
Digital and Social
Advertising created for websites, apps, social platforms and other online environments, including influencer and branded content.
Experiential and Ambient
Live events, installations, pop-ups and unexpected, site-specific advertising that engages people in the real world.
Commerce, Direct and Retail
Direct mail, email, e-commerce, in-store and shopper marketing that drives a response or purchase.
Creative Technology and Data
Advertising that uses new technology, data or personalisation, such as AR, VR, games or interactive tools, in an original way.
PR and Earned Media
Ideas that generate coverage, conversation and attention beyond paid media.
Strategy and Effectiveness
Work where strategic thinking and proven results are central to its success.
Purpose, Sustainability and Social Good
Campaigns that address social, cultural or environmental issues and aim to create real change.
Craft in Advertising
Exceptional execution in copywriting, art direction, illustration, photography, film or sound within an advertising project.
Small Budget, Local and Pro Bono
Resourceful, community-focused or charity work that achieves impact with limited resources.
Anti-Advertising and Subvertising
Work that critiques, subverts or satirises advertising, consumerism and brand culture, using the language of advertising to challenge it. Includes culture jamming, adbusting and counter-advertising.
All forms of advertising work are welcome in this category.
Who can enter?
You.
If you produce creative work, whether alone or as part of a team, this is for you. If you commission creative work and want to celebrate it, this is for you.
Freelancers, students, studios, small agencies, huge agencies, collectives, creative organisations, ambitious businesses, unofficial groups, weirdos, creatives, designers, strategists, animators, motion designers, digital makers, architects, coders, illustrators, artists, project managers, photographers, tattooists, creative thinkers and chancers.
Entry Process
- Explore the categories and select the ones you would like to enter.
- Enter your project(s) by the 2nd August 2027.
- After creating an account, you can save, edit, and submit entries until the deadline.
- Projects will meet the jury on the 11th August 2027.
- Visit our website on the 8th September 2027 to learn if your work has been shortlisted for an International Creative Award.
- Celebrate your achievement at the Awards Ceremony during International Assembly in Scotland (November 2027) (optional).
- Selected projects will be showcased during International Assembly, across social media and INTL channels.
- Awarded projects will receive a handcrafted concrete trophy and Recognised projects will receive a bespoke certificate and concrete certificate holder.
What do you win?
Awarded projects will receive a handcrafted concrete trophy created by renowned Glasgow artist Charles Stephen Myatt in collaboration with Warriors Studio.
Recognised projects will receive a bespoke certificate and concrete certificate holder.
All shortlisted projects are invited to attend the Awards Ceremony in Scotland (November 2027) to collect their trophy or certificate and celebrate their achievement.
Selected projects will also be showcased at the International Assembly festival and featured across social media and INTL channels.
+ Gain international recognition for your creative work
+ Demonstrate the quality, originality and impact of your project
+ Receive industry recognition from leading global creatives
+ Gain extensive promotion across social media and INTL channels
+ Take home a handcrafted concrete trophy
+ Raise your profile within the global creative industry
+ Attract new clients, collaborators and career opportunities
+ Position yourself or your studio as a leader in your field
+ Promote your achievement to your audience and network
+ Strengthen your portfolio and industry credibility
+ Celebrate your success with your team, friends and family
+ Party at the Awards Ceremony at International Assembly
Jury
Coming soon!
What do you submit?
- Title of Project
- Short Summary of Project (50 words max)
- Longer Description of Project (300 words max)
- Upload (max 15) images/videos/files etc which showcases your project. This could be photographs, digital images, drawings, moving image etc. A range of file formats, links, URL’s are accepted.
- Project Credits
We try to keep the entry process as efficient as possible.