The Hotel „Old Post“ becomes „POST POST“. A place of change. From one generation to the next. During the handover, not only the name was changed, but the entire design was also dusted off. Only the origin remains historical. Since 1421, the hotel has stood as a meeting place on the church square. The classic post rider now becomes a couple setting off for the Gastein Valley. Whether with a hiking backpack or on skis, the logo design can be varied depending on the season. The playful use of illustration continues in the “Postler” restaurant. The post office character is also felt in more or less subtle ways in the other design elements. The corporate font picks up on the characteristic contours of the stamps, and a set of numerous postmarks and die cuts creates a strong differentiation from all other post hotels, near and far.

The Hotel „Old Post“ becomes „POST POST“. A place of change. From one generation to the next. During the handover, not only the name was changed, but the entire design was also dusted off. Only the origin remains historical. Since 1421, the hotel has stood as a meeting place on the church square. The classic post rider now becomes a couple setting off for the Gastein Valley. Whether with a hiking backpack or on skis, the logo design can be varied depending on the season. The playful use of illustration continues in the “Postler” restaurant. The post office character is also felt in more or less subtle ways in the other design elements. The corporate font picks up on the characteristic contours of the stamps, and a set of numerous postmarks and die cuts creates a strong differentiation from all other post hotels, near and far.

Graphic Design: Studio Bruch
Typography: BR-Post by Studio Bruch & ABC Diatype Condensed by Dinamo Typefaces
Illustration: Daniel Triendl
Motion: Florian Mondl
Print: Infinitive Factory
Photography: Julius Hirtzberger & Ina Weiss
Wording & Text: Studio Bruch & Weißes Papier