Presented by Pro Helvetia and Presence Switzerland, this project showcased Swiss design during Design Week. Responding to the theme of joy, the art direction team transformed the house into a playground with ropes converted into swings, signage system, and moving typography. Visitors discovered a marble track, a seesaw, maps with sweets, riddles, and more.
Dorothee Dähler, Kaj Lehmann, Lukas Marstaller, Oliver Boualam, Yeliz Secerli
House of Switzerland Milano 2024
- Awarded
- Culture
Project Summary
Project Information
Presented by Pro Helvetia and Presence Switzerland, this project showcased Swiss design during Design Week. Responding to the theme of joy, the art direction team transformed the house into a playground with ropes converted into swings, signage system, and moving typography. Visitors discovered a marble track, a seesaw, maps with sweets, riddles, and more.
Credits
Art direction and scenography: Dorothee Dähler, Kaj Lehmann, Lukas Marstaller, Oliver Boualam, Yeliz Secerli
Swiss Arts Council Pro Helvetia: Marie Mayoly, Jakob Lienhard, Tania Lucia, Cecile Vulliemin
Presence Switzerland Alexandre Edelmann, Manuel Salchli, Lorenzo Pagnamenta)
Production: Dessert ADV
Typeface: Edition by Elias Hanzer