Rebranding of traditional Swiss fruit schnaps – the country’s classic distilled spirit – Humbel Distillery, a century-old family business, revives it for a young, quality-conscious audience with fresh design and playful illustrations.

A new look for Humbel fruit brandies – distilled from Swiss high-stem, preferably organic fruit. Each color represents the fruit that was distilled, and the backside of the label continues the story from the front illustration. The graphic concept draws on the charm of past times while remaining fresh and contemporary, playfully celebrating the tradition and agricultural culture behind Swiss fruit brandy. The long strip under the label takes up the common practice of farmers marking their homemade schnapps bottles with masking tape and felt-tip pen. The band-shaped label design references the usual practice of farmers labeling their homemade schnapps bottles with masking tape and felt-tip pen. The labels are printed on textured paper with rich tactile quality, using special colors and a partial varnish on the fruit to add emphasis. The Einfach Schnaps line comes with recipes for both classic drinks, such as Kafi Schnaps and Holdrio, and fresh new creations – inspiring people to enjoy mixing cocktails with fruit brandy

Marisa Zürcher
Sabina Bösch, Recipe shooting
Humbel Brennerei, Client