For the launch of the new Audi A6 Avant, I represented Berlin in the ‘Digitality’ category alongside other creatives from other cities. Through Creative Coding, Projection Mapping, and Typography, I created a custom interactive installation that projected personal work and Audi branding in real time onto and around the car.

As part of a nationwide campaign for the launch of the new Audi A6 Avant, five cities—Berlin, Munich, Düsseldorf, Hamburg, and Stuttgart—were each represented in one of five thematic categories. Berlin was selected for the theme of “Digitality,” with one artist chosen per city to interpret the theme through their individual practice.

In response to “Digitality,” I represented Berlin and contributed by intersecting Creative Coding, Projection Mapping, and Typography. Custom interactive design tools were developed to integrate personal visual work with Audi’s brand language. These tools enabled real-time projection of typographic systems and motion-based visuals directly onto and around the vehicle.

The car served as a canvas, with its exterior activated through live, code-based processes that integrated visual content in real time. These digital interventions complemented and responded to the vehicle’s design elements, resulting in an installation that combined technology, design, and mobility within a spatial and interactive framework.

Besides doing the design work for Audi, they showcased the artist in various media and formats.

Michelle Duong, Concept, Design, Development, Projection Mapping
TERRITORY, Agency
Andreas Schwarzburger, Projection Mapping – Tech Support
Steve Zeidler, Projection Mapping – Tech Support
Philipp Roth, Director of Photography
Paul Quednau, Assistant Camera
Marvin Vyhnal, Edit
Leon Greiner, Photographer