The absurdities of fading youth, escapism and freedom of turning back time. Design & scent for grown-up who doesn’t want to be grown-up.

Oddity Fragrance is a niche perfume house, devoted to the beauty of imperfections. We developed its packaging system as a juxtaposition of raw materials and technical details. Caps are crafted by hand, encapsulating raw material in epoxy resulting in one-of-a-kind collectible objects. Caps for Delulu are crafted from used toys — plastic that we collect at Hong Kong shores, in abandoned buildings, in second-hand stores and through friends. Recycling? Yeah, high pitch, but honestly, concept first — it is kidult scent. An escapee who finds inspiration in joys of the time long gone. Scent of fading youth, poetic and evocative capture of fun and easy time slowly coming to an end.

.Oddity Studio, Design & Creative
Alice Mourou, Creative Director
Nikita Shchukin, Craftsman