The 6th “Guanzhong Mangba Arts Festival” is an art event that focuses on rural life, aiming to showcase the rich diversity and artistry of rural culture. The main visual design of this event continues and develops the traditions of previous editions. The style is still rooted in the local scenery and customs of the Guanzhong region. Bright colors and vibrant graphic elements are chosen to convey the diversity of rural culture and the natural artistic atmosphere.

The “Mangba Festival” represent the end of the summer harvest season in rural areas. Taking inspiration from the concept of the “Capital of Carbohydrates,” the main element throughout the series of posters is noodles, symbolizing the staple crops of the Guanzhong region such as wheat and corn. Common animals found in rural areas are also depicted using concise geometric shapes, showcasing the fusion of rural landscapes and modern art at the Guanzhong Mangba Arts Festival. The textual part incorporates lively and engaging fonts to showcase the traditional gathering and interactions among villagers during the “Mangba Festival,” which is the central concept of the Guanzhong Mangba Arts Festival. Visitors can wander through the village and participate in various art activities taking place in different corners. Through lively visual design, we aim to showcase the value of rural culture and the idea that “art cannot be defined, nor should it be defined.” Moreover, we hope to bring a vibrant and grand art event to the local community.

Untitled Macao, Design Firm
Au Chon Hin, Designer
MEDIA, Motion Designer