Orita redefines Mexican soda by merging pre-Hispanic heritage, mid-century elegance, and contemporary flair—three moments that shaped Mexico’s authentic identity. Its Art Deco geometry, gold accents, and vibrant palette frame unconventional Mexican flavors, breaking clichés with a sophisticated design that celebrates the country’s cultural depth while presenting it through a modern lens.

Orita is a 100% Mexican soda brand that challenges the conventional image of national beverages, offering a refined, culturally rich alternative. It draws from three defining moments of Mexico’s history: the mysticism of the pre-Hispanic era, the elegance of mid-20th-century design, and the vibrancy of contemporary life—three main stages that shaped Mexico’s cultural identity. This triad captures the nation’s authentic spirit while projecting it with modern sophistication. Orita’s visual identity merges Art Deco geometry with gold accents and embossed details, evoking timeless craftsmanship with a fresh perspective. The icon—part pre-Hispanic deity, part soda glass—perfectly encapsulates its balance of tradition and innovation. Each flavor comes alive through a vivid color palette that recalls Mexico’s streets, landscapes, and cultural moments, while introducing unexpected, deeply Mexican tastes that defy the predictable. In a market saturated with clichés, Orita emerges as a sophisticated, original proposal, rooted in heritage, yet made for today.

FAENA Studio
Ferran Olle Serra, Creative Director
Rhamses Muñoz, Art director
Hugo Villa, Design Director
David Paz, Graphic Designer
Miguel Muñoz, Photography
Héctor Rincón, Photography
Javier Rosant, 3D/animation/motion graphics